Be bold
Motivate teams to do their best work. Offer best
practices
to get users going in the right direction. Be bold and
offer
just enough help to get the work started, and then get
out
of the way. Give accurate information so users can make
educated decisions. Know your user's struggles and
desired
outcomes and give just enough information to let them
get
where they need to go.
Be optimistic
Focusing on the details gives people confidence in our
products. Weave a consistent story across our fabric and
be
diligent about vocabulary across all messaging by being
brand conscious across products to create a seamless
flow
across all the things. Let people know that they can
jump in
and start working expecting to find a dependable
experience
across all the things. Keep teams in the loop about what
is
happening by informing them of relevant features,
products
and opportunities for success. Be on the journey with
them
and highlight the key points that will help them the
most -
right now. Be in the moment by focusing attention on the
important bits first.
Be practical, with a wink
Keep our own story short and give teams just enough to
get
moving. Get to the point and be direct. Be concise - we
tell
the story of how we can help, but we do it directly and
with
purpose. Be on the lookout for opportunities and be
quick to
offer a helping hand. At the same time realize that
nobody
likes a nosy neighbor. Give the user just enough to know
that something awesome is around the corner and then get
out
of the way. Write clear, accurate, and concise text that
makes interfaces more usable and consistent - and builds
trust. We strive to write text that is understandable by
anyone, anywhere, regardless of their culture or
language so
that everyone feels they are part of the team.
